Jewelry is expected to be a popular gift this Mother's Day (simmbarb via Stock.xchng)
As the economy in general and the jewelry sector particularly continue to bounce back from hard times, the Israel Diamond Portal blog is pleased to announce that it looks like US moms can expect their near and dear ones to loosen purse strings with abandon and splash out on jewelry gifts ahead of Mother's Day, which this year falls on May 8.
A survey by the National Retail Federation indicates that the average Mother's Day gift buyer plans to spend $140.73, up from $126.90 last year, and a return to 2008 spending levels. Total spending is expected to reach $16.3 billion.
Jewelry will also be a popular gift option for mom, with 31.2% of celebrants planning to buy mom silver, gold or diamonds, up 19% from last year. Total spending on jewelry is expected to reach $3 billion.
Total spending on jewelry gifts is expected to reach $3 billion (jasnoo via Stock.xchng)
"This Mother’s Day, the woman who often puts herself last is being put first," said NRF President and CEO Matthew Shay. "Americans are in a much better position to spend this year and will push the daily stresses of high gas and food costs aside for one day to celebrate the most important women in the world to them."
Blue Nile, the online retailer of diamonds and diamond jewelry, is offering its Facebook fans an exclusive Mother's Day opportunity with its "Click for Mom" campaign.
Launched under a custom tab on the company's Facebook page (www.facebook.com/bluenile), fans can enter for a chance to receive $25 off a $50 purchase, or gift certificates valued at $50, $100, or even $1,000. All prizes can be redeemed instantly on www.bluenile.com. Everyone who enters wins something.
"We value our Facebook community and want to show it with an exclusive offer for our fans," said John Baird, Blue Nile's Diamond Guy. "This campaign provides a unique opportunity for Facebook fans to make Mother's Day special with significant savings on some of the highest quality jewelry found anywhere in the world."
The campaign ends at 3 pm (PDT) on Friday, May 6, 2011, and can be found at www.facebook.com/bluenile.
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