The demand for polished diamonds in India and China may soon reach the same level as its American counterpart, and will position them as the biggest diamond consumers in the next decade – at least according to a recent precious stone global demand review by the world's largest diamond mining company De Beers.
Gareth Penny, Managing Director of De Beers, said that China, Hong Kong and India "would (eventually) account for the one-third of the global demand for the precious stones as diamond engagement rings, and other diamond-studded Jewelry are fast becoming a rage among the youngsters, especially among the Indian and the Chinese bride.
"About two decades ago, hardly any Chinese or Indian brides received diamond engagement rings. But, now nearly half of the couples getting married in these countries are buying them," he added.
In 2009, the United States accounted for about 40% of global diamond demand, with China and India around 6%-7%. However, De Beers forecasts that China would soon account for 16% of the global diamond demand and India for the same percentage by 2016.
A recent KPMG study suggested India's 2010 jewelry sales will near $21 billion, and may reach $37 billion by 2015.
Currently, out of eight key world retail markets, the US accounts for 45% of all jewelry sales, including diamond, platinum, gold and others. India and China, which follow with 8.3% and 8.9%, will emerge as the market equivalent to the US by 2015.
Industry sources said the diamond jewelry demand in India is expected to see a 50% hike by 2012, a from the current $4.2 billion diamond trade jewelry sales, attributed to rising gold prices and the fast growth popularity of the diamond-studded Jewelry among the Indians.
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